Violet Witchel began going viral on TikTok during the pandemic and quickly discovered the long term impact social media would have on her life. Six years later, she has built a loyal audience that shows up for her in real life at pop ups, and she is now in the process of writing a cookbook set to release in January 2027. What started as simply sharing what she loved in culinary school completely changed her path.

In this episode, Violet and I dive into her growth, her perspective on the industry, and the strategy behind building a lasting brand. We talk about the importance of relationships in this industry, what has actually worked for her, and what is next. This conversation covers everything you want to know about Violet’s journey, along with real insights into social media strategy that often go unspoken.