Zink in the News!
As social media creators push overconsumption, some question whether 'eco' influencing is possible
Samantha Zink, the founder of a talent management company, said that some social media users may view the kind of maximalist lifestyle promoted in these videos as more attainable, noting that it’s easier to spend more and buy impulsively than it is to train yourself to be more selective. At the same time, Zink said, such content can also trigger “competitive consumption,” where people start spending more to compete with what others are spending.
Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)
“Unlike static images or quick videos on platforms like Instagram or TikTok, YouTube allows for a vlog-style approach, providing ample time to showcase and sell the product effectively,” says Zink.
As Told To: An Influencer Manager Explains How To Get Brand Deals In 2024
I began my career in 2013 in the PR industry, working with numerous high-end fashion and beauty brands. As Instagram gained momentum around 2014, I closely observed people emerging as influencers on the platform.
Meet Samantha Zink | Founder and CEO of Zink Talent
Honestly, the journey to where I am today was about enjoying every step without rushing anything. Every achievement and milestone unfolded in divine timing. I worked hard throughout the years, and each milestone I hit fills me with gratitude. I never rushed the process; instead, I embraced patience.
Meet Samantha Zink
I own and run a talent agency called Zink Talent. I’m in charge of managing social media influencers primarily across TikTok and Instagram. What really excites me about my job is the fact that influencers and the entire social media landscape are the talk of the town. Regardless of whether you’re directly involved in the industry or just a casual social media user, everyone is on social media.
Cracking the Code: How Brands Can Leverage Influencer Marketing
“Whether you’ve given it a shot or not, one thing’s clear – successfully navigating the influencer marketing landscape is trickier than it appears. That’s exactly why I reached out to Samantha Zink, the all-things influencer expert and owner of Zink Talent. She’s here to guide us through the ins and outs of influencer marketing. Samantha has been a mastermind in orchestrating deals and partnerships between brands and influencers since 2017, and her insights are bound to be a game-changer”.
How TikTok Shops won brands and customers during BFCM
“All they’re doing is organically sharing products or fashion, and TikTok is blowing up those videos and putting them on the For You page,” she said.
Inside Instagram’s mission to boost brand awareness among Gen Z gamers - with a little help from Fandom
“Instagram in particular appears poised to make significant headway in capturing the attention and interest of the Gen Z demographic, according to Samantha Zink, founder of Zink Talent, an influencer talent agency”.
How the NFL’s LA Rams advertises to in-stadium fans with Snapchats AR technology
Snapchat entered the technology space early, but it got lost as other social media apps like TikTok caught up and performed better, said CEO and founder of the influencer talent agency Zink Talent, Samantha Zink.”
Samantha Zink of Zink Talent: Five Things You Need to Create a Successful Career as an Influencer Marketing Manager
“Strong Pitching Skills: Writing is a fundamental aspect of influencer management. You’ll be crafting persuasive pitches for your clients regularly. Being a proficient writer and having the ability to draft compelling pitches is indispensable in this industry.”
